Privacy Policy
Effective August 7, 2026
The NASWA Resort (“The NASWA Resort,” “we,” “us,” or “our”), operated by The NASWA Resort, respects your
privacy. This Privacy Policy explains what personal information we collect through https://naswa.com (the
“Site”), how we use and disclose it, and the choices and rights you have. It is written primarily for
visitors in the United States.
By using the Site, you agree to the practices described here. If you do not agree, please do not use the
Site.
1. Personal information we collect
In the past 12 months, we may collect the following categories of personal information, depending on how
you interact with the Site:
- Identifiers — such as your name, email address, phone number, postal address, and IP address.
- Customer records — contact and, where applicable, billing information you provide when you request
a reservation, quote, or service. - Commercial information — records of reservations, purchases, or services requested.
- Internet or network activity — how you browse and interact with the Site, collected through
cookies and analytics (pages viewed, links clicked, device and browser type). - Approximate geolocation — a general location inferred from your IP address.
- Inferences — where advertising partners build audience or interest profiles.
We collect the categories: identifiers, customer records, commercial information, internet or network activity, approximate geolocation, and inferences.
Sensitive personal information. We do not collect or process sensitive personal information (such as
government identifiers, precise geolocation, or account log-in credentials combined with access
information) for the purpose of inferring characteristics about you.
2. How we collect it (sources)
- Directly from you — when you complete a form (contact and group/event inquiry forms, newsletter signup, reservation requests, and live chat), contact us, or make a request.
- Automatically — through cookies and similar technologies as you use the Site (see our Cookie
Policy). - From service providers and partners — such as our analytics and advertising providers.
3. Why we use it (purposes)
- To respond to your inquiries and provide the services or reservations you request.
- To operate, maintain, secure, and improve the Site.
- To send you information you request, including newsletters if you sign up (you can unsubscribe anytime).
- To measure and analyze Site traffic and performance.
- To market our services, including through advertising, where permitted.
- To comply with law and enforce our terms.
4. How we disclose it
We may disclose personal information to:
- Service providers who perform functions on our behalf — for example web hosting, email delivery
(Mailchimp and Constant Contact), payment processing (PayPal), and reservation management
(our reservation and booking provider). They are permitted to use the information only to provide services to us. - Advertising and analytics partners — such as Google Analytics, Google Ads, the Meta (Facebook) Pixel, Pinterest, CartStack, and Flip.to — which may receive Site-activity
information through cookies and similar technologies. - Legal and safety recipients — where required by law, to protect rights and safety, or in connection
with a business transfer.
We do not disclose personal information to third parties for their own independent marketing without
your consent.
5. “Sale” and “Sharing” of personal information
California and several other states define “sale” and “sharing” broadly. Because the Site uses
advertising and analytics technologies (Google Analytics, Google Ads, the Meta (Facebook) Pixel, Pinterest, CartStack, and Flip.to), our use of these tools may be considered
“sharing” of personal information for cross-context behavioral advertising — and, under some state
definitions, a “sale” — even though we do not exchange your information for money.
You have the right to opt out. See Section 8 (Your rights) and our “Do Not Sell or Share My
Personal Information” page. We honor Global Privacy Control (GPC) signals as a valid opt-out request
(see Section 9).
6. Retention
We keep personal information for as long as needed to fulfill the purposes described in this Policy,
unless a longer retention period is required or permitted by law. When it is no longer needed, we delete
or de-identify it.
7. How we protect it
We use reasonable administrative, technical, and physical safeguards designed to protect personal
information. No method of transmission or storage is completely secure, so we cannot guarantee absolute
security.
8. Your privacy rights
Depending on your state of residence, you may have the right to:
- Know / access the personal information we have collected about you.
- Delete personal information we have collected from you, subject to legal exceptions.
- Correct inaccurate personal information.
- Opt out of the “sale” or “sharing” of your personal information, and of targeted advertising.
- Limit the use of sensitive personal information (where applicable).
- Data portability — receive a copy in a portable format (certain states).
- Non-discrimination — we will not deny you services, charge different prices, or provide a different
quality of service for exercising your rights.
How to exercise your rights. Submit a request by emailing [email protected] or writing to us at
1086 Weirs Blvd, Laconia, NH 03246 or by phone at 603-366-4341. We will verify your request using information reasonably
necessary to confirm your identity. You may use an authorized agent to submit a request on your
behalf; we may require proof of authorization. We will respond within the timeframe required by
applicable law (generally 45 days, extendable where permitted).
Appeals (Virginia, Colorado, Connecticut, and certain other states). If we decline your request, you
may appeal by replying to our decision or contacting us at [email protected]. If you have concerns about
the outcome, you may contact your state attorney general.
9. Global Privacy Control and opt-out preference signals
Your browser or a browser extension may send a Global Privacy Control (GPC) signal that communicates
your choice to opt out of the sale/sharing of your personal information. We recognize and honor GPC
signals for the browser and device from which they are sent, and treat them as a valid opt-out request.
10. Do Not Sell or Share My Personal Information
You can opt out of the sale/sharing of your personal information at any time through our
“Do Not Sell or Share My Personal Information” page, through the cookie-preferences control on the
Site, or by sending a GPC signal. See https://naswa.com/do-not-sell-or-share/.
11. Cookies and tracking technologies
The Site uses cookies and similar technologies for necessary functions, analytics, and advertising. You
can manage your preferences through the cookie banner and the Cookie Preferences link in the footer.
For details on the specific cookies used, see our Cookie Policy.
12. Children’s privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from
children under 13. We do not knowingly sell or share the personal information of consumers under 16
without the required consent. If you believe a child has provided us personal information, contact us at
[email protected] and we will delete it.
13. Third-party links
The Site may link to third-party websites and services we do not control. This Policy does not apply to
them; please review their privacy policies.
14. Changes to this Policy
We may update this Policy from time to time. We will post the updated version here with a new effective
date. Material changes will be indicated as appropriate.
15. Contact us
The NASWA Resort
1086 Weirs Blvd, Laconia, NH 03246
Email: [email protected] or by phone at 603-366-4341
This Privacy Policy is provided as a general, standards-based template tailored to this website’s data
practices. It is not legal advice. Please have it reviewed by qualified legal counsel before adopting it
as your official policy, and re-review it if your data practices or applicable laws change.